China's sheet metal processing industry will continue the momentum of structural adjustment, but at the same time, some highlights will continue to appear. The polarization of the sheet metal processing industry will become more and more intense. Some enterprises that do not adapt to market competition will withdraw from market competition through different channels, and sheet metal giants will gradually emerge.
1. China's position as the manufacturing center of the global sheet metal processing industry will be further consolidated
With the acceleration of China's integration into the global economic environment and the rapid rise of its economic strength, China has become the most dynamic economic region in the world. China has relatively perfect economic facilities, mature industrial development and low labor costs, and has the comparative advantage of becoming a global sheet metal manufacturing center. The sheet metal manufacturing industry has obvious export-oriented development characteristics.
The strengthening of the central position is first reflected in the overall growth of the export of hardware products in recent years: the export growth rate of major sheet metal products is higher than the growth rate of output, and even higher than the growth rate of domestic market sales; The main sheet metal products are in full bloom. Not only the traditional export categories of electric tools, hand tools and building hardware products have a high growth rate, but also the export growth rate of kitchen and bathroom products, which previously had a small proportion of exports, is also very obvious in 2004. The huge market and central position will further attract the transfer of manufacturing centers of sheet metal multinational companies to China.
2. Cooperation between sheet metal processing industries will be significantly strengthened
In the global competitive environment, in order to obtain a favorable competitive position and improve competitiveness, industrial capital is another theme of industry operation. SUPOR and vantage were listed successively in 2004, and Hongbao is also actively working for the listing. Wanhe's capital market operation will not stop because of the failure of restructuring with yuemeiya. From the perspective of capital, the current main feature is that the expansion of capital is intensifying. From the perspective of competitive behavior, the cooperation of resource sharing among enterprises is increasing.
3. The polarization of sheet metal processing industry will further intensify
The next few years will be a period of high-speed shock in the sheet metal processing industry. The direct consequence of this high-speed shock is to expand the polarization trend in the current brand camp of stainless steel sheet metal, sheet metal chassis and cabinets. It is expected that there will definitely not be as many sheet metal enterprises that can really survive in the market in the next few years. However, this high-speed shock in the sheet metal processing industry will bring great opportunities, and the result of the shock will make the market operation more rational.
4. The competition among sales channels is also increasingly fierce
Due to the oversupply of domestic sheet metal products and the increase of quality pressure, the sales channel has become one of the key competitive factors, and the competition for channels is becoming increasingly fierce. On the one hand, kitchen appliance manufacturers have strengthened their control over retail terminals, striving to reduce sales links, save sales costs, make sales channels develop in the direction of specialization, and the enterprise sales model is developing in the direction of adapting to various markets at the same time. On the other hand, the development trend of the sales industry has made the status of large household appliance chain stores rise continuously, strengthened their control over the industry, and participated in and triggered the price competition previously dominated by manufacturers. With its broad market coverage, procurement scale and cost advantages, large retailers will increasingly control production enterprises in terms of product pricing and payment delivery.
5. Market competition will turn to high-quality and high-tech products
With the deepening of competition, the profit space of each stage of the sheet metal industry chain is being compressed, and the space for price reduction is decreasing day by day. More and more enterprises realize that price competition alone cannot establish core competitiveness and is not the direction of long-term development, so they try to explore a new development path. Many hardware enterprises have increased technological investment, developed new products with high-tech content, took product differentiation as a long-term plan for enterprise development, sought new market demand, and established new economic growth points (such as small household appliances and other similar industries), so as to achieve the sustainable development of enterprises.
6. The integration of domestic and foreign enterprises will be further accelerated
Stainless steel sheet metal, sheet metal chassis and cabinet processing are promising industries. The competition among enterprises is becoming increasingly fierce. It is not only necessary to improve their own strength and product quality, but also to continuously develop and innovate, improve production technology and process, rely on technology, take quality as life, and take users as the center. Only in this way can they develop in a longer term and win a place in the fierce market competition.